Some of my readers have criticized my critique of U2 and their shenanigans with Apple. (FYI the Irish word for this is thought to be “sionnach” meaning fox.) Quite fitting.
I was right. They knew. It was WRONG.
In a well-crafted video Q & A interview session on Facebook covering a range of topics, Bono answered the following question from Harriet Madelin Jobson: “Can you please never release an album on iTunes that automatically downloads to people’s playlists ever again? It’s really rude.”
Bono’s answer? “Oops…I’m sorry about that…I had this beautiful idea. Might have gotten carried away with ourselves…Artists are prone to that kind of thing. A drop of megalomania, a touch of generosity, a dash of self-promotion, and deep fear that these songs that we poured our life into over the last few years mightn’t been heard. There’s a lot of noise out there. I guess we…got a little noisy ourselves to get through it.”
At least they admitted it. Although I am a Cork girl, I have renewed faith in my boys from Dublin.